Swiss Timing of Cogremont, Switzerland has selected two United States companies, Atlanta Swimming Services of Atlanta, GA as its distributor for their sport timing products.  Since the beginning of automatic timing in sports, SWISS TIMING and its sister company OMEGA have been the pioneers in proposing innovative solutions for competitive swimming, working closely with FINA and the world's television broadcasters.  Swiss Timing products include timing consoles, touchpads, starting blocks, start systems, scoreboards, video backup, TV graphics and a wide variety of additional products targeted at the competitive aquatics sporting events of swimming, diving, water polo and synchronized swimming.

Swiss Timing products are currently used throughout the United States at facilities including Georgia Tech (site of the 1996 Olympic Games), Federal Way Aquatic Center in Washington, Westminster Schools, Cumming Aquatic Center in Cumming, GA, Emory University, Harker Academy in California and a wide range of other university, municipal, and high school facilities that host countless swimming and diving meets each year.

Atlanta Swimming is a company with an extensive background in aquatic event management and meet operation.  With over 50 years of experience in conducting swim meets that range from local summer meets to high school state championships, collegiate conference championships to national championships, they bring a wealth of knowledge about aquatic sports and high performance timing equipment. 

Atlanta Swimming :  Company partners Matt Murphy and Franke Marsden are thrilled with the opportunity to represent Swiss Timing in the U.S. and look forward to expanding the reach of the highest quality products in the industry.  Matt Murphy stated, “Since the inception of automatic timing in swimming, Swiss Timing products have been the gold standard.  They have been entrusted with providing accurate, dependable results at every high profile event in the world including the U.S. Olympic Trials, U.S. National Championships, and the Olympic Games.” Marsden is also enthusiastic about the opportunities presented by this partnership,  “We look forward to continuing the fine work that Guy Gibbons did for Swiss Timing for the last 20+ years, and hope to grow the reach of Swiss Timing products in the U.S. market.”  Atlanta Swimming will strive to not just provide the best equipment in the business, but the best level of service and support during the installation phase, to the moment the equipment sees the competition for the first time it is installed and long down the road for its clients.

Swiss Timing recently released their next generation Quantum timing console in the U.S. market.  This will pick up the mantle of the current ARES console that has been the war horse of Swiss Timing since the 1996 Atlanta Olympics.  The Omega system in service at Georgia Tech (which includes the original touchpads) continues to provide the same high level of performance today that it did during the 1996 Olympic Games. 

For more information about Atlantic Timing and Fast Lane Tek and their partnership with Swiss Timing, please visit  Also follow us on Facebook and Twitter.

SWISS TIMING was founded on 3rd of July 1972 and started to build on the depth of knowledge inherited from their predecessors, watch makers; Omega and Longines.  Since then, SWISS TIMING has regularly timed the Olympic Games: Innsbruck & Montreal in 1976, Lake Placid & Moscow in 1980, Sarajevo & Los Angeles in 1984, Calgary & Seoul in 1988, Albertville in 1992, Atlanta in 1996, Sydney in 2000, Athens in 2004, Torino in 2006, Beijing in 2008, Vancouver in 2010, London in 2012, and Sochi in 2014.